Snickers Commercial You Re Not You When You Re Hungry
Snickers Commercial You Re Not You When You Re Hungry. Grab a snickers”, “you‘re not you when you‘re hungry”, the latter slogan was from a campaign during super bowl xliv in 2010. Snickers’ “ you’re not you.
The commercial shows men (possibly in their twenties) playing football outdoors at a park. It remains a brilliant example of creating a big, compelling global brand idea with universal appeal, and executing it in a unique and locally relevant way. It is said that “ you ‘re not you when you are hungry ” helped increased snickers ‘ global sales by 15.9% and grew market share in.
Stephen whiteside from warc explains why consistency, local relevance, and humor have all played a critical role in this outcome.
Who would not be persuaded by her acting in this commercial in particular? It is said that “ you ‘re not you when you are hungry ” helped increased snickers ‘ global sales by 15.9% and grew market share in. Since then its has run for an impressive six and a half years in an amazing 58 markets.
You’re not you when you’re hungry briefly summarize the snicker’s “you’re not you when you’re hungry” campaign.
The snickers candy bar company is notorious for their comedic advertising, especially since their advertisement during super bowl xliv (44), starring betty white and abe vigoda. In 2010, snickers unveiled its “you’re not you when you’re hungry” campaign during super bowl xliv with a spot starring betty white. Upon eating a snickers bar provided by a concerned friend, the character is transformed and indicates that the are better (shown below, left).
They needed to come up with a way to revamp their marketing or they would not hold their position as the number one chocolate…
The campaign worked on a universal assumption, namely that when you’re hungry your mood and your abilities change. Besides being miserable and simply needing food when you’re hungry, snickers convinces us that you also tend to lose it a bit, maybe even becoming someone you’re not. Snickers commercials have been pushing their now world famous tagline “you’re not you when you’re hungry” for a few years now.
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Snickers’ “ you’re not you. The iconic “you’re not you when you’re hungry” campaign has delivered ten years of success for snickers. Registration is free and only.
It is said that “ you ‘re not you when you are hungry ” helped increased snickers ‘ global sales by 15.9% and grew market share in. Research for a recent brand vision project highlighted what is perhaps the best global brand campaign ever: The great thing about this is that they seem to do this for all their markets (basically the world) and there are plenty of funny versions of this commercial if you look around the web for a while.
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